Clinic patients
77 new patients recorded.
The clinic recorded 77 new patients, compared with 83 in August. This is the clinic-wide total, separate from campaign enquiries.
01
Summary
September at a glance.
Meta generated more landing-page visits at a lower cost, while Google Ads clicks became more expensive. Confirming enquiry outcomes remains the priority.
Paid marketing
More efficient Meta traffic.
Meta delivered 614 landing-page views at $0.73 each, down from $1.36 in August. Google Ads generated 160 clicks and 63 conversion actions.
Priority
Booking outcomes need updates.
All 28 September Google Ads opportunities remain at New Lead. Reception’s updates in the Shoutout app are essential to confirming bookings and identifying follow-up needs.
02
Creatives
Creative delivery for September.
40 graphics were delivered for September’s campaigns.
Did You Know? — Dental Implants
September campaign creative.
Open graphic ↗Missing a Tooth?
September campaign creative.
Open graphic ↗View all 40 graphics
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03
New Patients
New patient numbers.
September recorded 77 new patients: 6 fewer than August (−7.2%) and 4 fewer than September last year (−4.9%).
September 2026
77
Clinic-wide new patient count
August 2026
83
Previous month
September 2025
81
Same month last year
| Month | 2024 | 2025 | 2026 |
|---|---|---|---|
| January | — | 131 | 122 |
| February | 26 | 91 | 125 |
| March | 33 | 78 | 126 |
| April | 63 | 124 | 91 |
| May | 57 | 112 | 108 |
| June | 73 | 92 | 106 |
| July | 71 | 131 | 101 |
| August | 84 | 89 | 83 |
| September | 72 | 81 | 77 |
| October | 61 | 81 | — |
| November | 95 | 110 | — |
| December | 116 | 101 | — |
Enquiry follow-up supports the next stage of growth.
September’s call analysis identifies interest in check-ups and emergency care. Prompt follow-up with prospective patients and accurate booking updates are the immediate opportunities to support patient growth.
04
Leads
Google Ads enquiries and booking progress.
All 28 opportunities registered in September came from Google Ads. These include enquiries from both new and existing patients.
Google Ads opportunities
28
All remain at New Lead
Ready to book
17
Appointment interest; booking not confirmed
Needs follow-up
4
Appointment interest not yet decided
Appointment interest
Patient type
Automated call analysis indicates appointment interest and patient type; reception needs to confirm these details and any bookings.
| Treatment interest | Opportunities |
|---|---|
| Routine check-up / clean | 14 |
| Emergency treatment | 6 |
| Orthodontics | 3 |
| Children’s dentistry | 2 |
| Gum treatment | 1 |
| Other services | 9 |
An enquiry may mention more than one treatment.
Booking interest needs a confirmed outcome.
17 enquiries indicate readiness to book, but all opportunities remain at New Lead. Reception needs to check the Shoutout app regularly, confirm bookings against patient records, update pipeline stages and follow up with enquiries that still need an appointment.
05
Calls
Most calls connected.
34 of 36 inbound calls had a recorded connection. The remaining two have no duration, so their outcome needs confirmation.
Inbound calls
36
34 first-time calls · 2 repeat calls
Recorded connection rate
94.4%
34 connected · 2 awaiting confirmation
Unique callers
34
Calls include repeat callers
Average call duration
2:36
34 calls with recorded duration
Call outcomes
A connected call has a recorded duration, but may not have reached a staff member or resulted in a booking.
Calls by tracking number
All 36 tracked calls came through the Google Ads tracking numbers, including the number pool and the designated Google Ads number.
The next priority is what happens after the call.
Reception needs to confirm the outcomes of connected calls and check the two calls without duration for any follow-up needs. The connection rate uses a different measure from August’s answer rate, so the two are not directly comparable.
06
Meta Ads
More landing-page visits for each dollar.
Meta delivered 130.0% more landing-page views than August, with spend increasing by 22.3%.
Spend
$445.78
August: $364.45
Reach
14,784
43,371 impressions · 2.93 frequency
Link clicks
778
August: 441
Landing-page views
614
$0.73 per view · August: $1.36
| Metric | August | September |
|---|---|---|
| Cost per link click | $0.83 | $0.57 |
| Link click-through rate | 1.4% | 1.8% |
| Cost per 1,000 impressions | $11.21 | $10.28 |
| Creative | Spend | Landing-page views | Cost per view |
|---|---|---|---|
| A straighter smile has been on your mind | $112.05 | 114 | $0.98 |
| Meet the Ormeau Family Dental Team | $94.64 | 145 | $0.65 |
| Missing Tooth Options Can Start With a Conversation | $76.60 | 120 | $0.64 |
| What to Expect at Your First Dental Visit | $67.89 | 90 | $0.75 |
| Other 16 ads | $94.60 | 145 | $0.65 |
Landing-page views count recorded page loads, not unique people or bookings.
Team introductions and treatment explanations showed promise.
The team and missing-tooth carousels generated more landing-page views at lower cost than the straighter-smile ad. Our next creative tests build on these themes, with a clear prompt to call and booking outcomes assessed through reception’s updates.
07
Google Ads
Search traffic became more expensive.
The New Patients + Emergency campaign generated 160 clicks, down from 201 in August, on similar spend.
Spend
$2,005.13
August: $2,028.75
Clicks
160
1,300 impressions
Conversion actions
63
Website button and phone taps
Cost per action
$31.83
August: $24.74
| Metric | August | September |
|---|---|---|
| Click-through rate | 11.85% | 12.31% |
| Cost per click | $10.09 | $12.53 |
| Conversion actions | 82 | 63 |
| September conversion action | Count |
|---|---|
| Book-online button clicks | 38 |
| Phone-number taps | 25 |
Button clicks and phone taps are actions, not confirmed bookings or patients. One person may trigger more than one action.
The key question is the quality of the resulting enquiries.
A slightly higher click-through rate did not offset the higher cost per click. Our focus is on how Google Ads enquiries progress to bookings, using reception’s Shoutout app updates to assess results beyond clicks.
Combined Google and Meta advertising spend was $2,450.91.
08
Website & SEO
Website traffic grew, led by paid social.
September recorded 1,178 website sessions, up 16.4% from August.
Sessions
1,178
August: 1,012
Users
914
August: 760
Page views
1,957
August: 1,744
Engagement rate
35.3%
August: 39.4% · down 4.1 points
Session sources
Channel counts total 1,177, one fewer than the overall session total. Percentages are rounded.
Paid social drove the increase.
Paid social added 200 sessions, while organic search fell by 78. Social traffic now accounts for half of website visits.
Engaged visits grew more slowly.
Engaged sessions rose from 399 to 416, but total visits grew faster, lowering the engagement rate. Our next website review focuses on helping more visitors take the next step to an enquiry.
Most visits were on mobile.
Mobile accounted for 926 sessions, about 79% of visits. Clear contact options and easy-to-read treatment information remain important.
| Website enquiry activity | August | September |
|---|---|---|
| Recorded lead-type events | 50 | 57 |
Lead-type events are website actions, not verified bookings. This website’s analytics exclude the separate Google Ads landing page, so its 4 paid-search sessions do not represent all Google Ads traffic.
09
Landing Page
Campaign landing-page call activity.
The campaign continues to use the same landing page as August.
Landing-page calls
24 tracked calls.
24 calls were linked to the campaign landing page and attributed to paid Google traffic. Calls may include repeat callers and existing patients.
Phone enquiries
Bookings happen through calls.
Reception’s role is to confirm appointments, update the Shoutout app pipeline and follow up with patients who still need help booking.
Paid traffic
Clicks and visits are separate measures.
Google Ads recorded 160 clicks. Meta recorded 614 landing-page views across its ad destinations; these are not a count of visits to this Google Ads page.
10
Wins
September campaign highlights.
Meta traffic efficiency improved, and 34 calls recorded a connection.
Meta efficiency
$0.73 per landing-page view.
Meta generated 614 views, more than double August’s total, while the cost per view fell from $1.36.
Phone enquiries
34 calls with a recorded connection.
34 of 36 calls had a recorded duration. Reception’s updates are needed to confirm which enquiries resulted in bookings.
Creative delivery
40 graphics delivered.
September’s creative delivery supported a broader range of dental-care messages.
11
Action Plan
Priorities for the coming months.
The focus is on confirming enquiry outcomes, maintaining call handling and building on the stronger Meta results.
Clinic reception
Regular pipeline updates and follow-up.
Reception needs to check the Shoutout app regularly, confirm patient bookings and update pipeline stages. Priority checks are the 17 enquiries indicating readiness to book and the 4 needing further follow-up.
Clinic reception
Maintain phone coverage.
Consistent reception coverage and backup support remain important. The two calls without recorded duration need an outcome check so any outstanding enquiry receives a prompt callback.
Shoutout Digital
Google Ads enquiry quality and bookings.
Our focus is on how Google Ads enquiries progress to bookings, using reception’s updates in the Shoutout app to assess results beyond clicks.
Shoutout Digital
Build on the stronger Meta themes.
Our next creative tests focus on team introductions and clear treatment explanations, building on the more efficient carousel results. Phone enquiries and reception-confirmed bookings remain the measures beyond page views.